As a company that goes above and beyond to promote sports, it should come as no surprise that Harmanpreet Kaur, the captain of the Indian women's cricket team and a player of the highest calibre, has been named PUMA India's new ambassador. A generation of female athletes look up to the Arjuna award recipient today, but getting there wasn't simple. And the PUMA campaign to introduce her helped bring this basic truth into the public's awareness.

The majority of women in Indian society find it difficult to pursue sports. The lack of surprise in the nonchalance stems from factors like lack of support from one's own family and occasionally a lack of resources (as opposed to lack of motivation). PUMA launched a social experiment to demonstrate this disparity and the unfair treatment given to female athletes. The results are shocking and show just how far our society still has to go. Let's begin straight away!

 

The brand teased fans with a video in the days before the unveiling, asking them to guess the newest name to join its star-studded family. There was more to it, though! Every criticism posted on PUMA's social media platforms and reviews gathered at its retail locations were tracked.

Then, in a move that will be remembered as a game-changer, PUMA named Harmanpreet Kaur as its newest brand ambassador, advancing the cause of female athletes.

 

Harmanpreet is a fantastic fit for the PUMA family as the company is founded on the principle of promoting sports culture, and her physical talent, natural confidence, and dedication to her craft only serve to further this. Harmanpreet and PUMA both support equality and inclusivity in athletics as core principles.

"Not many people are aware that I scored my first ODI century in 2013 while wearing a pair of PUMA boots that the company gave me as a sign of support during my formative years. For exactly ten years, I have served as the face of PUMA. Harmanpreet expressed her enthusiasm for the collaboration. "It's encouraging to see a company like PUMA support the development of Indian women's cricket; it's essential for advancing the cause. This is only the beginning, but I have no doubt that our association will inspire many women who want to pursue careers in cricket.

 

 

PUMA India has brought attention to the fact that sports are not only accessible to all people but also serve as a potent vehicle for female athletes to advance their careers. Each magnificent trophy a female athlete hoists serves to amplify the energy and fortitude of womanhood. In what was formerly only referred to as a "gentleman's game," Harmanpreet Kaur, the Indian cricket captain, is changing the sport, and we can't wait to see more of her.