Makeup is more than following trends—it’s about enhancing your natural features. One key factor in achieving a flattering look is understanding your face shape. Every face is unique, and knowing its structure allows you to highlight your strengths, balance proportions, and create harmony effortlessly. Whether you have an oval, round, square, heart, or long face, applying makeup in ways that complement your features can make a big difference in your overall appearance.

Before diving into specific techniques, take a moment to identify your face shape. Stand in front of a mirror with your hair pulled back, paying attention to your jawline, cheekbones, and forehead. Observe whether your face is longer than it is wide, has soft curves, or has a more angular structure. Once you know your shape, you can tailor your makeup to enhance your natural beauty.

Makeup Techniques for Different Face Shapes

For an oval face, which is often considered the ideal shape due to its balanced proportions, the focus is on maintaining harmony. Light contouring under the cheekbones enhances their natural curve without creating harsh lines. A soft blush on the apples of the cheeks, blended upward toward the temples, gives a lifted, natural appearance. Highlighting the tops of the cheekbones, the bridge of the nose, and the cupid’s bow adds subtle radiance. Oval faces are versatile, meaning eye makeup can range from simple neutral shades to dramatic eyeliner, and lip colors can be bold or understated, depending on your mood.

हम सभी जानते हैं कि दाल प्रोटीन से और पोषक तत्वों से भरपूर होती है। लेकिन क्या आप जानते हैं कि यह दाल आपको बेदाग और चमकदार त्वचा पाने में भी मदद कर सकती है। मसूर दाल आपकी त्वचा के लिए भी अच्छी होती है। यह त्वचा की कई तरह की समस्याओं को दूर करने में आपकी मदद करती है। तो आइए जानते हैं मसूर की दाल के फायदे और इसे अपनी त्वचा पर कैसे इस्तेमाल करें।

मसूर दाल है अनोखी
अगर आप मसूर की दाल को देखकर ही मुंह बना लेते हैं तो आपको इस बात को जान लेना चाहिए कि यह आपके लिए कितनी फायदेमंद हो सकती है। आप शायद इस बात से अनजान होंगे कि दाल खाने और लगाने दोनों से ही आपकी त्वचा को फायदा हो सकता है। तो आइए जानते हैं ग्लोइंग और हेल्दी स्किन के लिए मसूर दाल के फायदे।

How much blush is too much blush? is a good place to start. Before you start picturing the 100-layer challenge, I'm not referring to that degree of absurdity. But if I told that the world isn't full of blushes in 2022, I'd be lying. The world of blushes is exploding like never before, with liquid tints, cream pots, and powder-based ones all available. And every two weeks, fresher blush trends grab the internet by storm. Do you concur? Today, though, I'll discuss a fashion style that draws its inspiration from the era of everything antique. Introducing cheeks that have been burned. This kind of flush is ethereal and appears natural.

Description: Discover if clean beauty products are worth the hype and cost. We expose marketing myths, reveal ingredient truths, and help you make smarter skincare choices in 2025.

Let me guess how you got here.

You're standing in Sephora holding a $68 "clean" moisturizer in one hand and a $15 drugstore equivalent in the other. The expensive one has a minimalist label screaming "TOXIC-FREE!" and "CLEAN INGREDIENTS!" The cheap one... well, it just lists ingredients you can't pronounce.

Your eco-conscious friend swears by clean beauty. Your dermatologist rolls their eyes at it. Instagram influencers make it sound like regular products are slowly poisoning you. And you're just trying to figure out if spending triple the money actually makes a difference—or if you're being sold expensive snake oil wrapped in kraft paper packaging.

I've got news that might surprise you: the answer isn't simple, and the clean beauty industry is counting on you not asking the right questions.

Today, we're tearing apart the $50 billion clean beauty movement—what's legitimate science, what's fear-mongering marketing, and whether these products are actually worth your hard-earned money.

Buckle up. This is going to challenge some beliefs.

What the Hell IS "Clean Beauty" Anyway?

Here's your first red flag: there's no legal definition of "clean beauty."

Seriously. Unlike terms like "organic" (which has USDA certification) or "fragrance-free" (which has FDA guidelines), "clean" means absolutely nothing from a regulatory standpoint. Every brand gets to decide their own definition of clean—and spoiler alert, those definitions conveniently exclude their competitors while including their own products.

Common "clean beauty" claims include:

• Free from parabens, sulfates, and phthalates
• No synthetic fragrances
• "Non-toxic" ingredients
• No mineral oils or petrolatum
• Excludes silicones
• Plant-based or naturally-derived
• Cruelty-free and vegan

Sounds reasonable, right? Here's the problem: most of these exclusions aren't based on actual science—they're based on fear-mongering that makes for great marketing.

The "Free From" Lists: Marketing Genius or Medical Necessity?

Brands like Beautycounter have their "Never List" (over 1,800 ingredients they won't use). Credo Beauty bans 2,700+ ingredients. The EU bans about 1,300 ingredients in cosmetics. The U.S. FDA bans... 11.

Clean beauty brands present this as proof that American beauty products are dangerous. But here's what they don't tell you: the vast majority of those EU-banned ingredients were never used in cosmetics anyway. It's like proudly advertising your ice cream is "grasshopper-free"—technically true, but meaningless since nobody was putting grasshoppers in ice cream.

The reality? Both the EU and US have safe cosmetics. They just take different regulatory approaches. The EU uses precautionary principle (ban first, prove safe later), while the US requires proof of harm before banning. Neither system makes products inherently safer or more dangerous.

The Ingredients They Want You to Fear (And Why You Probably Shouldn't)

Let's address the clean beauty boogeyman ingredients one by one. Grab your pitchfork—we're myth-busting.

Parabens: The Original Clean Beauty Villain

The Fear: Parabens are preservatives linked to breast cancer and hormone disruption.

The Science: One flawed 2004 study found parabens in breast tumor tissue. Headlines exploded. What they didn't mention: parabens were found in both cancerous and healthy tissue, establishing no causal link. Parabens are also found in blueberries—are we boycotting those?

The actual science? Parabens have been used safely in cosmetics for over 70 years. They're effective, affordable, and prevent bacterial contamination. The FDA, American Cancer Society, and countless studies confirm they're safe at cosmetic concentrations.

The Truth: Parabens aren't dangerous. But fear sells, so clean beauty brands removed them and charge you more for the privilege.

Sulfates: The Suds Scandal

The Fear: Sulfates (like SLS) strip your skin, cause cancer, and are "too harsh."

The Science: Sulfates are surfactants that create lather and remove oil. Yes, they can be drying for some people with sensitive or very dry skin. But causing cancer? No credible evidence whatsoever.

The Truth: If you have dry or sensitive skin, sulfate-free cleansers might feel gentler. But that's personal preference, not safety. And those "gentle" alternatives often cost 3-4x more for essentially the same cleaning power with different surfactants.

Silicones: The Pore-Clogging Myth

The Fear: Silicones clog pores, suffocate skin, and prevent other ingredients from penetrating.

The Science: Silicones are actually inert, meaning they don't react with your skin. They create a breathable barrier that locks in moisture. Dermatologists consistently confirm they don't clog pores (they're non-comedogenic).

The Truth: Silicones make products feel luxurious and help makeup go on smoothly. Clean beauty brands removed them because "silicone" sounds scary and synthetic—then charged you more for products that often feel greasier and less elegant.

Fragrance: The Complex One

The Fear: "Fragrance" is a catch-all term hiding thousands of potentially harmful chemicals.

The Science: This one has some legitimacy. Fragrances can cause allergic reactions and irritation in sensitive individuals. The term "fragrance" does allow companies to hide proprietary blends.

The Truth: If you have sensitive or reactive skin, fragrance-free products are legitimately beneficial. But for most people, fragrances in cosmetics are safe. Also worth noting: many "clean" brands use essential oils as "natural fragrance"—which can be more irritating than synthetic fragrances. Rose oil smells lovely but can cause contact dermatitis. Natural doesn't mean non-irritating.

The "Toxic Chemicals" Manipulation

Here's what really grinds my gears: everything is a chemical. Water is a chemical. Your skin is made of chemicals. "Chemical-free" is scientifically impossible and marketing manipulation.

When clean beauty brands tout "no toxic chemicals," what they mean is "no ingredients we've decided to exclude based on selective science interpretation and marketing opportunity."

Arsenic is natural and will kill you. Tretinoin is synthetic and will transform your skin. Natural vs. synthetic tells you nothing about safety or efficacy.

I had a conversation with Josh Sakhai, the co-founder of Ephemeral, the brand of made-to-fade tattoo ink that had just opened its Williamsburg store in March, a few weeks before. The concept was inspired by co-founder Jeff Liu's unfortunate infinity symbol tattoo and his unsuccessful removal attempts

त्वचा पूरी सर्दी दमकती रहती है, उसी त्वचा की चमक गर्मी में कम होने लगती है। गर्मी में एलर्जी की वजह से त्वचा पर जलन के साथ लाल-लाल चकत्ते और दाने भी निकलने लगते हैं। अगर गर्मी में त्वचा की सुरक्षा के उपाय न किए जाएं, तो त्वचा तो झुलसेगी ही, चेहरा भी बदरंग हो जाएगा। मीनाक्षीज ब्यूटी संस्थान की प्रमुख मीनाक्षी टूटेजा कहती हैं कि शरीर को स्वस्थ रखने की बात हो या चेहरे को निखारने की, प्राकृतिक औषधियों का प्रयोग हमेशा से ही थेरेपी के रूप में होता आया है। प्राकृतिक चीजों और तुलसी, गुलाब, जैसमीन जैसे नेचुरल प्लांट के तेलों का उपयोग थेरेपी में किया जाता है। इसके लिए सभी नेचुरल चीजों को एक साथ मिलाया जाता है और बॉडी की मसाज की जाती है। इससे कई स्तर से लाभ होता है।

दूध है बेस्ट क्लींजर

कच्चे दूध में हल्दी व नीबू के रस को मिलाएं और इस मिश्रण को त्वचा पर लगाएं। यह बहुत ही अच्छा प्राकृतिक क्लींजर है। इसे लगाने के 15 मिनट बाद सामान्य पानी से धो लें।